Being healthy all the time can be hard. We wanted to make it easy.
Look we get it. People are busy. And sometimes we make bad food choices. Those chicken nuggets from the drive-through may be simpler than making a meal at home. Sometimes we oversleep and skip breakfast (coffee counts as breakfast right?). It happens. The bad news? You're creating a nutritional "gap." Basically, it means there's gap between the nutrients you've consumed for the day through your diet, and the amount of nutrients you need to be healthy.
Effusio can help. In a cluttered world of "functional beverages" like sports drinks, energy drinks, smart waters, soy beverages, and kombuchas all claiming to be the next elixir that solves all your problems - Effusio cuts through the crap, and delivers an easy (and environmentally friendly) way to optimize your health.*
Our sustainability stance
It might not seem like much. You stop at a convenience store…
…pick out a bottled beverage because you're thirsty. Seems like no big deal. But imagine filling the bottle 1/4 of the way full with crude oil. According to the Pacific Institute, that's the amount of oil needed to make and transport just one plastic bottle.
Now imagine the sheer number of plastic bottles in production right now for beverages that will be transported around the world. It requires a ridiculous amount of energy to make, package, and transport all that plastic. And all that oil used contributes to global climate change.
It is estimated that by 2050 the ocean will contain more plastic by weight than fish
Where does all that plastic end up?
In the ocean.
- There are about 46,000 pieces of plastic floating in every square mile of our oceans.9 By 2050, experts predict there will be more plastic than fish in our oceans.10
In a landfill.
- Reduce, reuse, recycle, right? Wrong. The sad fact is very little plastic is ever actually recycled. A recent report estimates that only about 14% of recycled packaging is actually collected and only about 2% is actually recycled.
In your food and drinks.
- It's in our tap water. It's in our food. It's everywhere. The U.S. has the highest rate of microplastic contamination in tap water. And scientists have discovered microplastics in our soil, fish, and air. That can't be good for our health.
In a lobbyists hands.
- Even with our best recycling efforts, the big beverage industry continues to crusade against recycling laws known as "bottle bills" because they believe it would cost them too much money.
Sustainable alternatives still end up in landfills.
Even as big beverage companies aim to "be green" with sustainable plastic alternatives - like aluminum and glass - these alternatives can still end up in our landfills. Even though aluminum can be recycled and reused, Americans still throw away more than $700 million of aluminum cans every year (according to the NYT), so only two-thirds of aluminum cans are recycled. The other third? Thrown into landfills along with all that plastic.
The excessive sugar found in today's food and beverages is not exactly good.
That's where we stand. So we avoid using it when we can and when we do it's from natural sources, like evaporated cane sugar.
Unfortunately, it's not the stance the big beverage industry takes. While the concept of "health" drinks and functional beverages has taken off, experts are worried about the significant amount of sugar used to sweeten these drinks.
Here are some more sweet facts about our stance on sugar.
- Excessive sugar consumption is linked to several health issues, including heart disease2 nonalcoholic fatty liver disease3, increased risk of diabetes4, and weight gain5. That's a lot of health issues for a $2 bottle of soda.
- We're not naming names, but the average bottle of vitamin infused water contains 32 grams of sugar. 1 That's basically the equivalent of eating two jelly doughnuts.
- Your sweet tooth will rot your real teeth. Bacteria in our mouths feed off sugar (gross), and release acids that further demineralization and lead to cavities6. So the next time you down a sugar-filled beverage, think of all those mouth bacteria you are feeding.
Even sugar-free options might not be the best.
While safe in moderation, some sugar substitutes have been known to have a laxative effect, cause bloating, intestinal gas and diarrhea. They may even alter your gut's bacteria, leading to reduced blood sugar control.7
Each Effusio disc offers only the essentials. When you drop the disc and effuse it in your glass, you get a health drink that's actually healthy.
On top of all that sugar, there's very little substance. Look, we know our science.🔬
Unlike the other guys, we're not some giant drink company that's selling sugar-packed beverages as healthy options. And while we don't have the biggest basketball names starring in ads about our "healthy and hydrating" vitamin enhanced waters, we know nutrition. Seriously. We're about to get really nerdy about vitamins real quick.
Most functional beverages do have some forms of vitamins. Grab any bottle of any health drink off the shelf and you'll likely see something like B12. But what you don't know is that form of B12 is typically cyanobalamin, while Effusio uses only B12 in its methylated form (which is a science-y way of saying it's in an active, tissue ready form). Why does that matter? Well, sometimes the body has trouble converting inactive B12 (cyanobalamin) because of issues like compromised liver function, poorly functioning enzymes, digestive disturbances, and age. Whereas an active, tissue ready form of B12 means it's in a form that's more readily absorbable. On top of all that, most functional beverages offer only minuscule amounts of micronutrients. It basically comes down to, would you rather get 25% your daily value nutrients in a form your body has trouble absorbing, or 500% of a nutrient in its optimal, most absorbable form?
And don't get us started on gummy vitamins.
They're sugar-filled sweets masquerading as vitamins.
Here are the facts.
- In pursuit of palatable taste, most gummy vitamins aren't "complete" multivitamin/mineral supplements. They are often missing important nutrients like Vitamin K, copper, selenium, or thiamin.
- Experts are concerned about children becoming accustomed to getting nutrients through sugary alternatives like gummies, as many of these gummy vitamin products contain 1 or more grams of sugar per gummy (your average Sour Patch Kid contains 1.8 grams of sugar). And because gummy vitamins require children to take 2-3 gummies to get their full daily value of nutrients, those grams of sugar start to quickly add up.
- Not all gummies are made equal. Seriously, most gummies in a bottle, don't even match what's printed on the label. A 2017 ConsumerLab analysis found that four out of five gummy products contained more or less nutrients than what the brand listed on their bottle. Maybe gummies aren't such a sweet idea after all.
Our nu-uh, no way, "No" List
Pop quiz time.
What is Tertiary butylhydroquinone (TBHQ) and why is it bad for you?🤷
Give up? Don't worry, you can find the answer on the "No" List. We believe what we don't put it in our products is equally as important as what we do and that's why as a Thorne partner, we're committed to formulating and manufacturing 100% clean Effusio supplement discs. That means no bad things like unnecessary fillers, additives, and allergens. Check out the list and see for yourself why we refuse to use things like TBHQ.Show me the list!
We can do something about it.✊
It's time we cut the crap. Beyond being a healthier alternative to sugar-filled beverages, Effusio is a more sustainable form of nutrition. Our goal: leave as little of a carbon footprint on the planet as possible - while sticking it to the big beverage industry.
🐬I understood that reference🙆
- Bjarnadottir, Adda. 5 Reasons Why Vitaminwater Is a Bad Idea. Healthline https://www.healthline.com/nutrition/5-reasons-why-vitaminwater-is-a-bad-idea November 1, 2018.
- Kim HJ, Kwon H, Jeong SM, Hwang SE, Park JH. Effects of abdominal visceral fat compared with those of subcutaneous fat on the association between PM10 and hypertension in Korean men: A cross-sectional study. Sci Rep. 2019;9(1):5951. Published 2019 Apr 11. doi:10.1038/s41598-019-42398-1
- Jegatheesan P, De Bandt JP. Fructose and NAFLD: The Multifaceted Aspects of Fructose Metabolism. Nutrients. 2017;9(3):230. Published 2017 Mar 3. doi:10.3390/nu9030230
- Xi B, Li S, Liu Z, et al. Intake of fruit juice and incidence of type 2 diabetes: a systematic review and meta-analysis. PLoS One. 2014;9(3):e93471. Published 2014 Mar 28. doi:10.1371/journal.pone.0093471
- Malik VS, Pan A, Willett WC, Hu FB. Sugar-sweetened beverages and weight gain in children and adults: a systematic review and meta-analysis. Am J Clin Nutr. 2013;98(4):1084-1102. doi:10.3945/ajcn.113.058362
- Gupta P, Gupta N, Pawar AP, Birajdar SS, Natt AS, Singh HP. Role of sugar and sugar substitutes in dental caries: a review. ISRN Dent. 2013;2013:519421. Published 2013 Dec 29. doi:10.1155/2013/519421
- Suez J, Korem T, Zilberman-Schapira G, Segal E, Elinav E. Non-caloric artificial sweeteners and the microbiome: findings and challenges. Gut Microbes. 2015;6(2):149-155. doi:10.1080/19490976.2015.1017700
- "Ocean Plastic & Sea Turtles." 2016. Accessed: August 29, 2016, Oceanic Society.
- Wearden, Graeme. "More Plastic than fish in the sea by 2050 says Ellen MacArthur." The Guardian https://www.theguardian.com/business/2016/jan/19/more-plastic-than-fish-in-the-sea-by-2050-warns-ellen-macarthur January 19, 2016.